On the evening of April 8th 2015 at Secession Vienna, the book IMAGINATION/IDEA - The Beginning of Hungarian Conceptual Art. The László Beke Collection, 1971 was presented. László Beke is widely recognized as a key figure in conceptual art in Hungary and internationally. In 1970-1 he sent out an invitation to all his artist friends to send him a documentation of work on an A4 sheet. The incoming work he collected in a book. Due to the vicissitudes of the Communist Hungarian regime in the early 1970s this „collection“ could only be viewed privately, in his home, or at exhibitions abroad. This collection, after it was published as a facsimilie book in Hungarian in 2008, IMAGINATION/IDEA has now been made available in English in a book produced by Tranzit Hungary.